Martin Broad
Opinion
02 October 2017
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Electric cars are far from the future – they are part of now, as manufacturers and legislators take note. With the release of Ebiquity’s Green Auto report, Head of Communications Insight Martin Broad explores some of the insights surrounding one of the most important developments in automotive history. Volvo Cars' T8 Twin Engine Range (Image source: Volvo)
Opinion
17 August 2017
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The Art Institute of Chicago’s campaign, Van Gough’s Bedroom: Let Yourself In, was successful through its consistency of message, says Martin Broad, with the idea laced through each media touchpoint in a way that gave the artwork life.
Opinion
25 July 2017
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As more brands are engaging with LGBTQ messaging, a new report from Ebiquity reveals the state of play. Head of Insight at Ebiquity, and author of the report, Martin Broad asks whether marketing has progressed as much as it thinks.
